BETTER PREPARATION.
BETTER SALES.

Research prospects, uncover challenges, and walk into every meeting prepared.

Market Pulse

A quick read on the numbers that shape business decisions, for sales and business professionals. Click any card for the full source data.

EUR / USD LIVE
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ECB reference rate
EURO AREA INFLATION LIVE
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Eurostat HICP, annual change
EU INDUSTRIAL CONFIDENCE LIVE
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Eurostat, seasonally adjusted
EU INDUSTRIAL PRODUCTION LIVE
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Eurostat, annual change
WTI CRUDE OIL LIVE
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USD / barrel · vs previous close
SAAS / CLOUD SECTOR LIVE
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WisdomTree Cloud Computing ETF · vs previous close

About

Shovia is a way of preparing for a conversation before you walk into it. You describe the situation (who you're meeting, what's at stake, what you already know), and Shovia works through it the way a thoughtful colleague would: researching the business and industry behind it, building a few honest hypotheses about what might actually be going on, and helping you shape questions worth asking, instead of a pitch worth performing.

It's built for the hour before, the part where preparation actually happens and a conversation gets its real chance to go somewhere worthwhile, not to watch you afterward or score how the call went.

Contacts

Shovia is still early, which is exactly why this is the right time to shape it together. If you're an investor, a potential partner, or simply someone who sees what we're building and wants a hand in it, we want to hear from you. No pitch deck required. Just tell us who you are and what's on your mind, and we'll get back to you.

Sales Cheat Sheet

The numbers that come up in almost every deal, explained in plain terms, with the formula behind them. A quick reference for when a prospect drops a metric into the conversation and you want to sound like you've seen it before, because you have.

Growth & Revenue
MRR Monthly Recurring Revenue
= Sum of all active monthly subscription revenue
The single clearest signal of a SaaS company's predictable, ongoing revenue.
ARR Annual Recurring Revenue
= MRR × 12
Used to size a deal against a prospect's annual budget cycle.
CAC Customer Acquisition Cost
= Sales & Marketing Spend / New Customers Acquired
Tells you whether a deal is actually worth the effort it takes to win it.
LTV Customer Lifetime Value
= Avg. Revenue per Customer × Avg. Customer Lifespan
Compare to CAC — an LTV:CAC ratio above 3:1 is generally considered healthy.
Churn Churn Rate
= Customers Lost / Total Customers (period)
High churn quietly undoes even a great quarter of new sales.
Deal Economics
AOV Average Order Value
= Total Revenue / Number of Orders
A quick way to judge the size of the upsell opportunity in front of you.
Win Rate Win Rate
= Deals Won / Total Deals
The benchmark number for how well your pipeline actually converts.
Sales Cycle Sales Cycle Length
= Avg. days from first contact to closed deal
A shorter cycle means faster revenue and less time for a deal to go cold.
Company Health
Runway Cash Runway
= Cash Balance / Monthly Burn Rate
Short runway often means urgency — or a budget freeze. Worth knowing which.
Burn Rate Burn Rate
= Net Cash Spent per Month
Signals how much financial pressure a prospect is actually under right now.
EBITDA Earnings Before Interest, Tax, Depreciation & Amortization
= Revenue − Operating Expenses (excl. interest, tax, D&A)
A quick proxy for how profitable the core business actually is.
ROI Return on Investment
= (Gain − Cost) / Cost
The number every buyer is ultimately asking, whether or not they say it out loud.

Ready to put this into practice on a real conversation?

GET STARTED

Blog

Insights, ideas, and strategies about sales, communication, customer psychology, and AI.

No Time to Prepare for a Sales Call? It's Costing You the Deal
The fix isn't preparing less. It's making the research faster.
Selling With Someone, Not At Them
A conversation is not a delivery mechanism.
The Art of Asking Questions That Matter
Curiosity, taken seriously, sounds like this.
Preparation as an Act of Respect
Showing up for someone, before you even arrive.
How to Prepare for a Sales Call (Without Wasting an Hour)
A short, practical guide, not a research rabbit hole.
How to Prepare for a Discovery Call When You Know Almost Nothing
No history, no prior contact, barely a company name.
The Sales Call Checklist Top Performers Actually Use
Before, during, and after: the short version.
Can You Trust ChatGPT to Research Your Prospect Before a Sales Call?
The wrong information looks exactly like the right information.
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